bmw case study scanlite


LED Displays at your control. 

BMW is a luxury vehicle manufacturer who was founded in 1916, and is one of the ‘best-selling luxury auto makers in the world’. BMW manufacture millions of four-wheeled vehicles worldwide. With a company this big, advertising plays a circuital role in helping to increase over all sales. We believe that with the correct digital advertising from Scanlite, we can help make this happen.

To create the perfect digital display screen for BMW, our project team worked with BMW and its showrooms to advise them on which of our display boards would suite their needs. We then manufactured a 4 meter by 5.6 meter, full colour video wall to show their latest offers and updates. With the continually changing images; shown on the LED screen, it is impossible for the potential customer to miss. As BMW have strong environmental responsibilities, we knew our screens would be a perfect match. With auto-dimming technology and energy efficient LED’s as standard, our screens would not affect their environmental promises. 

Screen Type: Full Colour LED Video Display Screen
Location: External – Stoke
Dimensions: 4000mm x 5600mm 
Viewing Distance: 5m – 200m + (Depending on Light Source)
Brightness: 650 cd/m² down to 3% with auto dimming
Video Interface: DVI
LED Assortment: 1x U/B Red 1x U/B Blue 1x U/B Green 

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