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Monthly Archives: July 2019

How Your Healthcare Business Can Benefit From Digital Signage In 2019

How Your Healthcare Business Can Benefit From Digital Signage In 2019

 

The healthcare industry can often be tight on money for marketing – it’s understanding when the majority of your budget will go into the patients’ care or supplying your pharmacy with the right medications and equipment.

However, outdated can often mean less effective and attractive to many people, which could put them off using your services, whether you’re a dentist, pharmacist, or physio. Keeping up with new and emerging technologies can be difficult, but often an essential factor in the smooth running of your practice of healthcare centre.

Digital signage is an incredibly simple, but effective method of portraying information clearly to your patrons and can come in many forms. These include:

  • Digital information boards i.e. when someone is called in for their appointment
  • Touch screens for check ins or information
  • Video screens
  • Wayfinding signage

But how can your healthcare business benefit from these types of digital signage in 2019 and why should you be utilising them?

Decreases check in times

Patients who are confident enough to use a touch screen check in system allow for the receptionist to take more calls, speak to less able patients, as well as ensure waiting times for check ins are kept to a minimum.

Reduces anxiety in patients

Often, when waiting for an appointment, your patients may be anxious or concerned about when they’ll be checked in and what time their appointment is. Having digital information signage, videos, and digital screens, will provide them with the opportunity to calm down, take information in, and answer their questions.

Share information easily

Whether that’s with patients, customers, or staff members, digital signage in your healthcare business will provide you with easier access to information, ensuring everyone is aware of important notices. This also tends to be a much more accessibly way of getting information across.

Cost effective

Digital signage and video production are a lot more cost effective than traditional informative signage or wayfinding signage. This is because traditional signage tends to have a life limit and needs updating often. Digital or video signage can be updated regularly and screens rarely need much maintenance. Printing is also a thing of the past with digital signage. You can update your software to showcase your newest medical equipment or promote free complementary therapy sessions or update your patients and staff on the next training days – the possibilities are endless.

Marketing and promotion

Digital signage can easily help you promote your healthcare services or new products. This can ensure you’re keeping your customers and patients up to date, as well as increasing your revenue stream.

Alert system

You can program digital signage to work as a warning system to patients, ensuring that they have time to evacuate the building, if necessary. This is a much more effective method than simply sounding an alarm, as it is accessible and people are more likely to respond to it.

If you require digital signage for your healthcare centre or shop, contact Scanlite today to see our range of products and case studies within your industry.


How to Showcase your Brand in 2019

showcase your brand in 2019

showcase your brand in 2019

There are a plethora of marketing options to choose from, whether you’re a small business or huge enterprise, each company can take advantage of the wealth of choice on offer – the hard part is knowing what will work best for you. That’s why we’ve complied this guide on how to showcase your brand in 2019, from the more traditional methods to the digital and tech savvy techniques.

Make marketing a priority

However you decide to market your business, ensure you set time aside to make marketing a priority. Regardless of the sector or industry you’re positioned in, it can be incredibly easy to push your marketing efforts to the back of the queue, ignoring potential outlets for communicating with new customers or generating those important leads. It’s not an excuse to say you’re too busy; what happens when you stop being busy and there aren’t any more orders or enquiries? A regular, integrated marketing plan that you provide with some love and attention, will ensure that this won’t happen.

Like you would plan in time for doing your accounts or communicating with clients, ensure you set a few hours aside a week, or however often you think you might need, and utilise that purely for marketing. From creating social media plans to booking in networking events and exhibitions, this time should focus on you as a brand, creating that story for your company.

Choose your channels

A lot of marketing is trial and error and we understand that small businesses especially, don’t have the time or budgets to experiment with different marketing techniques. So choose your channels wisely, whether that’s a local radio advert, huge LED screen on Piccadilly Circus, or targeted Facebook advertising, look at what your audience or personas are utilising and reach out to them that way. Not all businesses can manage multiple social media channels or have an ad in every broadsheet newspaper; see which one is the most popular with your demographic and utilise it as best you can.

Small experimentation at the start will pay off in bucketloads later down the line. Once you start seeing engagement and traction, or don’t start seeing that traction, it’s time to boost your efforts, or remove yourself from the conversation.

Look at new options

Often, we get sucked into using the same techniques over and over again. Tried and tested always works, right? But in this fast-paced, digital world, customers want more and need that engagement. We’re seeing direct mail get a resurgence because of the new GDPR. Direct mail also allows companies to use creative ways of portraying information. Audiences are more engaged when they receive something through the post because we’re all so used to seeing emails pop into our inbox now.

If you have a store or physical location, think about how digital signage can aid your marketing efforts. H&M recently installed interactive and digital wayfinding signage throughout their stores, which not only guides customers to their desired location, but also looks pretty cool too, adding to the aesthetic of the brand.

Video was top dog in 2018 and continues to be in 2019. We engage better with moving images; video allows brands to tell their story easily. Showcasing your brand-new marketing video across a range of different channels is great too, providing you with an interchangeable asset. We’re thinking LED display boards, GIFs on social media, and exhibition content.

Create content that excites

Having a great brand and showcasing it well relies on you having a great story and storytelling techniques. Creating exciting content, whether that’s in the form of a social media post, video, or flash mob, means that you’re engaging with your audience – but you need to have fantastic content in order to engage. Don’t just sell to your customer, but invite conversation, create questions, and inspire ideas.

If you need to bring your brand into the spotlight this year, contact Scanlite today for ideas on how to utilise digital signage to promote and market your company effectively.

 

Sources: Buffer


15 Of The Biggest LED Digital Signage Pieces

Piccadilly circus london digital signage

They say size doesn’t matter, but when it comes to signage, making an impact often comes on a large scale. As well as this, if you’re looking for inspiration for your own signage, you can utilise the bigger companies for ideas and tips. They might have larger advertising budgets and signage, but your quirky and creative innovative ways will ensure you make an impact of your audience, whatever industry and wherever you are. All you need is some inspiration, so check out our list of the 15 biggest LED digital signage pieces around the world.

Times Square, New York City

times square new york

Of course, no LED signage list would be complete without featuring Times Square. It’s not just the size of the screens that are featured in this monumental area, but also the amount. This colourful and vibrant piece of New York is often seen as the hub of the city, with flocks of tourists coming to stare in awe at the huge, high resolution screens. In a sea of advertisers and brands, companies need to make an impact in this area, whether by simply being the biggest, or having the most engaging animation.

Broadway, New York City

broadway digital signage new york

Just around the corner from Times Square, comes one of the largest, if not THE largest, LED screens in the USA. The Marriot Marquis Hotel on 45th Street features a screen the size of an American football field, spanning the entire side of the building. Even up close, this screen is still just as impressive, ensuring that nothing becomes blurry the closer you are to it. You can just see it the left of the picture above.

The Cube, Brisbane, Australia

Brisbane in Australia is home to one of the largest interactive digital displays in the world. This vast piece of technology, named ‘The Cube’, attracts crowds of onlookers to learn and interact with the touch screen. It’s based in the Queensland University of Technology and teaches lots of people about the environment around them, that they may not get to experience in person.

Las Vegas

America features on our list yet again, and it’s no surprise that Las Vegas has made an appearance. With its bright lights and entertainment, big screens are an essential feature of the strip, specifically on Fremont Street, with more than 25,000 people flocking daily to see the amazing light show. The screen features more than 12 million LED lights, so it’s no wonder why it’s made this list.

Istanbul Airport, Istanbul

Samsung Electronics hit the jackpot with Istanbul Airport, which now boasts the largest indoor airport LED signs in the entire world! Go big or go home is the airport’s mentality, which is now on its way to becoming the biggest airport in the world. At least it has the digital signage to match.

The Place, Beijing

Known for its more cultural aspects, such as ancient temples and peaceful mountains, Beijing is also home to a little something called ‘The Place’, a huge LED canopy that certainly makes an impact in the digital signage world. This incredible piece of technology is noted as Asia’s largest screen and well worth a visit.

London, UK

Piccadilly circus london digital signage

The UK might be a small island, but it comes up big in the digital signage stakes. Piccadilly Circus used to feature lots of individual screens that curve around the building (as seen above), but now can claim to have the largest individual digital screen in the whole of Europe.

Madrid, Spain

Another record-breaker on our list, again in Europe, Madrid can now say it has the largest outdoor digital screen in Spain. Although perhaps not as large as others, its smart technology allows the screen to repel water and dust, which is extremely helpful with being outdoors.

South Korea Airport, South Korea

Airports are big on advertisement, which is why a couple have featured on this list. South Korea is no different, boasting two of the largest OLED screens in the world. No only are these great for capturing all that footfall’s attention, they can also be used for wayfinding and information too.

Mercedes-Benz Stadium, Georgia

The Yanks have done it again, with another ginormous screen, this time in Georgia. The Mercedes-Benz Stadium, home to the Atlanta Falcons (NFL) and Atlanta United FC, actually claimed the record of the world’s (that’s right, not just the US) largest video board, back in 2017.

Texas Motor Speedway, Texas

Staying in the US for now, the Texas Motor Speedway has a Panasonic video screen size of 218ft by 95ft, making it one of the largest HD video displays in the world.

Meydan Racecourse, Dubai

Away from the US, is the Meydan Racecourse in Dubai. The racecourse is spectacular enough in itself, being able to hold over 60,000 spectators, as well as featuring a horse racing museum and five-star hotel. Wowza. Although not the largest LED screen for a racecourse, the Meydan still hosts a video display of 12 million LEDs.

Yankee Stadium, New York City

The huge Diamond Vision LED display screen in the Yankee Stadium, New York City, is one of the largest sporting venue screens going – and it’s even more surprising that this was first constructed ten years ago! Fans were concerned the screen would take over the stadium, distracting viewers from the actual game at hand – and although this is probably the case, you do get a great view from all angles.

Tokyo Racecourse, Japan

This huge screen that spans near enough the entire finish line of the racecourse, is actually the size of three tennis courts! Back in 2006, this screen boasted the title of largest HD TV. Even if it’s not breaking any more records, it’s still big enough to make our list.

Arena Corinthians, Brazil

world cup brazil digital signage

Another sporting stadium features – and for good reason too. With 34,000 LEDs and standing at 560ft by 66ft, this is a gigantic digital screen and lives at the Arena Corinthians in Brazil, installed for the World Cup.

If you’re a small or large business looking to showcase your services or products, there’s a type of digital signage out there for you; whether you want to go as large as the above, is another question! Contact us today for more information.

 

Sources:

Samsung | What HiFi | Malerdso | Peerless AV


12 Inventive Ways to Attract People To Your Exhibition Stand

attract people to your exhibition stand

Organising an exhibition or event can be a stressful task and creating an engaging and exciting stand can be even more complicated. Luckily, we’ve created this handy SlideShare on the 12 most inventive ways to attract people to your exhibition stand.

Create a space where people want to sit and talk

Exhibitions and events can be a long and lengthy day for many, so providing people with comfy chairs and tables, even coffee facilities, is a great way to attract them to your stand and take the weight off their feet.

Plan your stand in advance

And we mean months in advance. This gives you the opportunity to research and source the best visual aesthetics for your stand, from customised LED screens to branded merchandise.

Create a unique game with a  competitive edge

Most individuals who attend expos and exhibitions are savvy business owners and go-getters – so you’ll definitely come across some competitive personalities. Feed into these with games and incentives that attract people over to your stand. Incorporating a social media element into your game or competition will also increase brand awareness across wider channels too.

Provide attendees with free Wi-Fi

Perhaps a tricky one to implement, but a valuable one. Most trade shows and exhibitions will have free Wi-Fi, with weak connectivity, leaving people frustrated. If you offer free Wi-Fi on your stand, not only will you attract more punters, but you’ll also have an edge over the competition.

Add charging zones for phones

An amazing way to attract people to your stand, who may never come over in the first place, is to have charging facilities for smartphones. After tweeting all day and hashtagging like there’s no tomorrow, individuals will need to charge – and discover more about your company to boot.

Freebies and giveaways

Yes, we all love something for nothing – but the more inventive and unique your freebie, the more likely someone will share it on social media and the more likely it will attract people to your stand. Gone are the days of branded stress balls and pens. We’re thinking sunglasses, headphones, portable chargers… Think useful and think unique.

Do your research

Competition is fierce at exhibitions and keeping an eye on what your rivals are planning isn’t a bad thing. If they’re going big, you could keep it small and relatable. If they’re keeping it small, go big and knock them out of the expo pond.

Make the investment now to reap the benefits later

Invest in a proper exhibition stand, as well as lighting, and signage. Without high quality items like these, you’ll struggle from the outset to attract the right customers and crowds.

attract people to your exhibition stand

Create high quality video

A video says more than you ever could and can speak to multiple people throughout the day at the expo. Having this shown on a large LED screen will attract attention immediately. You could even set something up so the attendees appear on the screen, creating even more of a buzz.

https://www.linkedin.com/feed/update/urn:li:activity:6431073013290065920

Develop your event identity

You might already have a brand hashtag that can carry you through your next event. However, to really generate interest and see how successful your exhibition has been, create a event identity, coupled with its own hashtag and brand, giving you a theme to develop your stand on.

Think green

The environment is a hot topic at the moment, and as well it should be. Ensure you’re being as green as possible with the merchandise and giveaways you’re producing, from reusable bags to recyclable leaflets.

Have fun

There’s nothing worse than turning up to an event or expo and being bombarded with the same boring stand over and over again. Inject humour into your stand, have the best giveaways, send your most engaging employees, and generally just have fun!

If you need help planning your exhibition stand and need advice and guidance on signage tips, contact Scanlite today for more information.


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