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Monthly Archives: October 2019

Getting Your Store Ready For Christmas 2019: The Digital Way!

Whether you’re online, in store, or catalogue, there’s plenty you can be doing to get yourself ready for Christmas – yes, we know it’s only October, but with A/W19 fashion hitting shop floors, and Halloween breathing down your neck, the bells will start jingling before you know it. Preparation is key, so getting your marketing in place before the big day comes around is vital.

Don’t forget, it’s not just Christmas that you need to focus on, but the likes of Black Friday, Cyber Monday, and the New Year sales. Getting your store equipped with great digital signage, as well as converting that messaging across social media is essential for keeping customers engaged and excited to shop. So how do you do it?

Get the very best in window displays!

Whether you hire a window dresser or try your hand at it yourself, your window displays are what entice the shoppers in – regardless of what they think they’re out to buy. Whatever message you’re putting out across your website and social media channels, your store front can replicate, with better effects and a stronger lasting image.

Think huge LED 3D lettering or colourful creations that draw the eye in. If you’re lacking in the creative department, get someone to come up with a great idea for you! We’re pretty good at doing that at Scanlite…

Remember, it doesn’t always have to be Christmas related, especially not in the traditional sense. Forget Christmas trees and fairy lights and think outside of the box. Not only will this get the footfall you’re after into your stores, but will also generate that exposure across social media, from people taking pictures and tagging your brand to even creating a campaign hashtag, offering an engagement incentive.

Reflect everything in store, online

There’s no escaping the fact that whatever you do in store has to be replicated online. If your website doesn’t match your window campaigns, customers will lose focus and become confused, as well as being less invested in your brand. Ensure everything matches up, from social media headers, to campaign hashtags, even to email signatures. Consistency is key.

Think about how the likes of John Lewis, M&S, and even McDonalds all carry their Christmas messaging throughout all of their marketing collateral. The hype around Christmas television adverts is huge, but these big brands know that if they forget a particular channel, customers and potential customers will be less engagement and less likely to buy.

Invest in wayfinding signage

There’s nothing worse than having frustrated customers at Christmas time, as well as having tight staff numbers. If your store has effective and eye catching wayfinding signage, your more likely to relieve your staff of the stress of pointing customers in the right direction, instead of adding more stock and serving customers.

LED signage and digital signage is a great way to effectively get your message across in store, providing customers with helpful guidance, as well as reinforcing your Christmas marketing campaign.

Encourage feedback from customers

Whether you’re just online or just in store, or both, feedback is essential. Negative feedback gives you all the room you need for improvement, and positive feedback can be used to reward your hard working staff. Ask for this when customers are leaving your store or about to leave your website. Christmas is a great time to do this, as it’s your busiest period and shows how well your staff can cope under pressure.

If you need any help with your Christmas signage ideas, contact Scanlite today for more information.


The Power of Digital Shelf Signage in Supermarkets

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Retail Shop Shelf Signs

 

We believe that software integration and multichannel transformation of the retail industry is not just a futuristic trend anymore but a necessary next step in the right direction. Local industries can’t ignore the adding pressure of e-commerce and many industrial entrepreneurs are realising the desperate need to up their game and invest in digital real-time solutions such as digital shelf signage for their stores. 
 

The Power of Digital Shelf Signage in Supermarkets

Supermarkets aren’t always utilising every edge at their disposal when it comes to selling to their customers. Consider the shelf edge and the power it has to persuade the customer. A large percent of all shopping decisions happen at the shelf edge, which encourages the store owner to consider shelf-edge technology to set up new strategies to reach their vast number of consumers.

Digital shelf signage can help retailers:

  • Deliver dynamic price and promotional changes in every store instantly
  • React to competitor or market changes maintaining a competitive advantage
  • Save significant labour costs associated with shelf edge labels
  • Build an omnichannel experience to enhance customer loyalty
  • The initial step towards a paperless industry

How Digital Shelf Signage in Supermarkets Can Help Boost Sales

Digital shelf signage for supermarkets can engage the customer by giving them new ideas for using certain products in recipes, giving them information on nutrition and health tips or allergens and providing consumers information that they may not know about products that they are considering purchasing. By giving the consumer vital information, it can help convince them to not only make the purchase, but they should purchase other products that will enhance the product they are already buying – Up selling!

When it comes to shelf-edge technology, it’s important to have your digital signage located in high-traffic areas where your audience will see the advertisement. When the customer sees the digital signage, it has to be engaging so that the customer will feel valued and want to purchase from your supermarket, rather than go elsewhere.

digital_shelf_display

Keeping The Customer Engaged

Most store managers would like to directly engage their customers to further personalise their experience. Digital signage in strategic areas allow personalised messages that help the retailer be in multiple places at once and still provide a rewarding experience for the customer. Customers can learn more about different products and even get tips to prepare certain types of foods that they may be considering purchasing. Furthermore, supermarkets can use their digital signage to alert the customer on how long they must queue for and whether there is another till point open to finalise their shop.

Soon, when you walk by a shelf filled with produce, it may have electronic labels, personalised advertisements, RFID technology and IoT sensors. As we approach 2020, ‘smart shelves’ with digital signage will be coming to more and more supermarkets as retailers attempt to replace all paper labels with advanced technology.

Digital Electronic Shelf Signs

When you’re ready to take the next step and purchase digital shelf signage for supermarkets, do not hesitate to contact us. Call 01253 302723 or email us at sales@scanlite.co.uk. Whether it is digital indoor signage or digital outdoor advertising, we can definitely help your business get your message out there!

 

 

 


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